User Acquisition (IAA to Hybrid Roadmap)

Yêu cầu ứng viên

• 0 – 1 year of experience in Digital Marketing, Media Buying, or Mobile App UA (fresh graduates or candidates transitioning from E-com/POD/Facebook Ads with strong data mindset are welcome).
• Execute and monitor daily UA campaigns on Meta Ads, Google Ads (UAC), and TikTok Ads under Senior guidance.
• Phase 1 (Clean IAA Focus): Master execution of clean/white-hat IAA apps (Video Downloader, Utilities, Casual), optimizing CPI, CTR, CVR, install volume, and monitoring ad delivery without policy violations.
• Conduct creative testing (A/B testing ad formats, hooks, copy) and coordinate with Video/Creative designers.
• Track attribution metrics daily via MMP (AppsFlyer/Singular) and internal sheets to eliminate data discrepancy.
• Foundation in Facebook Ads Manager, Google Ads, or TikTok Ads.
• Basic understanding of mobile app metrics (CPI, CPM, CTR, Retention, eCPM, ROAS).
• Basic knowledge of Mobile Attribution (MMPs like AppsFlyer, Singular) and event tracking concepts.
• Growth mindset: ability to absorb mentoring and systematically transition analytical skills from pure IAA volume metrics to Hybrid/tROAS value optimization.
• Tool stacks: AppsFlyer, Singular, Firebase, Meta Ads Manager, Google Ads (UAC), TikTok Ads Manager, AdsPower, Google Sheets, Canva/CapCut (basic).
• Phase 2 (Transition to Hybrid): Gradually ramp up to Hybrid apps (IAA + IAP/Subscription), learning to monitor blended metrics (eCPM, in-app ad impressions, and trial/purchase events).
• Maintain strict compliance with platform policies and asset hygiene protocols (AdsPower, static proxies, BM/BC governance).
• Job requirement
• Eager to master white-hat, clean app scaling; strictly non-grey/black-hat mindset.
• Required skills
• Fast learner with high analytical acumen and strong logical thinking.
• Solid Excel/Google Sheets skills for cohort and spend tracking.
• Good command of English (reading/writing) to communicate cross-border with technical teams (India Devs).
• High responsibility, discipline, and attention to detail when executing campaign budgets.