Assistant Brand Manager (Product & Sport Management)

Hồ Chí Minh·Full-time·đăng 19 giờ trước

Mô tả công việc

Key Responsibilities 1. Brand Strategy & Market Analysis • Coordinate and help build both short-term and long-term brand plans aligned with brand’s strategy. • Conduct consumer and market research, competitor and trend analyses to provide insight-based recommendations. • Ensure brand consistency across all touch points: packaging, POSM, digital media, retail, all channels. 2. Campaign & Marketing Execution • Plan and support implementation of integrated 360° campaigns (ATL/BTL/PR/Digital). • Track campaign performance, measure ROI, and suggest optimizations. • Coordinate with Sales and Trade Marketing to activate campaigns at point-of-sale. 3. Product Management: • Continuously monitor product performance using metrics, customer feedback, complaints. • Assist the brand team in the NPD process from concept to launch, coordinating with R&D, packaging, designers, operations. • Monitor product lifecycle: new launches, reorders, product updates, quality checks. 4. Trade Marketing & Field Activities • Work with trade and sales teams on consumer promotions, sampling, retail activations. • Monitor in-market promotional materials and competitor activities. Conduct market visits regularly to collect field insights. 5. Budget & Vendor Management • Track expenditure and ensure budget compliance. • Liaise with agencies, suppliers, external event teams to ensure materials and campaigns are delivered on time and within specs. 6. Reporting & Brand Health Monitoring • Prepare regular reports on brand and campaign performance: brand health, market share, sales, ROI. • Support the Brand Manager with data-driven insights and prepare presentations for internal/ regional stakeholders. Qualifications • Bachelor’s degree in Business, Marketing, or a related field. Sports activities, insights are preferred. • Minimum 2-3 year’s FMGC brand experience. • Familiarity with e-commerce platforms, digital marketing tools, and event management. • Pay attention to detail & carefulness. • Good presentation & communication skills. • Good in English communication. • Passion for health and wellness is a plus Key Competencies • Proven experience in product management, brand management in beverage category. • Excellent communication and ownership skills. • Passion for health care products, aligned with the company's mission.