Brand Manager

Hồ Chí Minh·Full-time·đăng 15 giờ trước

Mô tả công việc

Brands: The Matcha Tokyo & Mochi Sweets & Kintan BBQ Industry: F&B / Japanese Dessert & Beverage Job Overview We are looking for a Brand Manager to oversee and develop the brand strategy and operations for The Matcha Tokyo and Mochi Sweets in Vietnam. The Brand Manager will be responsible for maintaining brand identity, driving marketing initiatives, coordinating with headquarters/partners, and ensuring consistent brand execution across all stores and channels. This role requires a strong understanding of Japanese F&B culture, brand management, and local market insights in Vietnam. Key Responsibilities Brand Strategy & Development • Develop and execute brand strategies to strengthen the market presence of The Matcha Tokyo and Mochi Sweets in Vietnam • Ensure brand consistency across all touchpoints including stores, marketing materials, packaging, and customer experience • Work closely with partners/franchisors to maintain brand standards and guidelines Marketing & Campaign Management • Plan and implement marketing campaigns, seasonal promotions, and product launches • Manage both online and offline marketing activities (social media, PR, events, collaborations, etc.) • Monitor market trends, competitors, and customer insights to adjust brand strategies accordingly Product & Menu Development • Coordinate with the brand owners and R&D teams regarding new menu items or seasonal products • Localize products when necessary while maintaining the original brand identity Store Branding & Customer Experience • Ensure the in-store experience reflects the brand concept and Japanese hospitality (Omotenashi) • Work with the operations team to maintain visual merchandising and store presentation Business & Performance Monitoring • Track brand performance, sales data, and marketing effectiveness • Prepare reports and propose improvements to grow brand awareness and revenue Cross-functional Coordination • Work closely with Operations, Marketing, Supply Chain, and external partners • Communicate effectively with Japanese partners or headquarters when required Requirements Experience • Minimum 3–5 years of experience in Brand Management, Marketing, or Product Management, preferably in F&B or hospitality • Experience working with Japanese brands or Japanese companies is highly preferred Preferred Candidate Profile We strongly prefer candidates who meet one of the following: • Japanese nationals with working experience in Vietnam, preferably in the F&B industry • OR • Vietnamese candidates who have studied or worked in Japan, especially in the F&B sector Skills • Strong understanding of brand management and marketing strategy • Experience managing multi-brand or franchise brands is a plus • Excellent communication and project management skills • Ability to work in a fast-paced environment and coordinate with multiple teams Language • English: Business level • Japanese: Preferred (especially for communication with Japanese partners) Benefits • Competitive salary based on experience • Opportunity to work with premium Japanese F&B brands • Dynamic and international working environment • Career development opportunities in the F&B industry