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Trưởng nhóm/Giám sátGrowth
B2C Growth Marketing Lead
AH
Thỏa thuận
Thành phố Hồ Chí MinhFull-timeđăng 42 ngày trước
JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn
Yêu cầu ứng viên
- 3–5 years of experience in B2C Growth Marketing, Performance Marketing, or User Acquisition.
- Experience & Expertise
- Experience at a super-app, e-commerce, on-demand platform, or consumer tech company is an advantage.
- Good understanding of growth frameworks, product-led growth, and the mobile marketing ecosystem (iOS/Android).
- Proficient with Meta Ads, Google Ads, TikTok Ads, AppsFlyer/Adjust, Firebase, Clevertap/MoEngage.
- Strong user data analysis skills: funnel analysis, cohort analysis.
- Ability to work effectively with the Product team — understands product language (wireframe, sprint, backlog).
- Growth mindset: enjoys experimenting, measuring, and continuously improving.
- Team leadership skills, coaching, and developing junior team members.
Mô tả công việc
- User Acquisition Strategy & Implementation (35%)
- Comprehensively build and implement new user acquisition (Mass User) strategies across multiple channels: paid digital, organic, referral, partnership.
- Manage and optimize the acquisition budget to reach New User targets at the most efficient CAC.
- Coordinate with the Performance Management Lead to set up and monitor tracking and attribution models for each acquisition channel.
- Research and test new growth channels suited to Vietnamese user behavior.
- Product Launching & Growth Collaboration (25%)
- Work with the Product team to plan and execute go-to-market (GTM) for new features/products.
- Build a messaging framework tailored to each user segment (mass user, power user, etc.).
- Participate in the product feedback loop: gather insights from marketing campaigns to contribute to the product roadmap.
- Run growth experiments based on the AARRR model (Acquisition, Activation, Retention, Referral, Revenue).
- Retention Strategy & Lifecycle Marketing (25%)
- Design programs to retain and re-engage users: push notifications, CRM automation, loyalty/gamification, targeted promotions.
- Segment users by behavior to build personalized lifecycle marketing scenarios.
- Measure and optimize retention metrics: DAU/MAU, order frequency, churn rate.
- Coordinate with the Brand team to ensure consistency in user experience across the entire journey.
- Team Leadership & Reporting (15%)
- Manage and develop members of the B2C Growth MKT team.
- Report campaign results weekly/monthly/quarterly and propose timely strategy adjustments.
- Build playbooks and standard processes for B2C growth operations.
- Job requirement
Quyền lợi
- Financial Wellbeing Benefit: Grab/Be For Work (Tech/Lead Level), Workplace Relocation, 13th Month Salary, PP Appreciate, Annual Leave Remain.
- Physical Wellbeing Benefit: General Insurance, Medical check-up, Accident Insurance, Healthcare Insurance.
- Emotional Wellbeing Benefit: Company Trip, Year End Party, Aha Hour Activities, Special Day Gifts, Aha Club (Badminton, Soccer).
Việc làm tương tự
Marketing & Growth Partner Needed for New Travel & Social App – WiyamiKhách đăng dự án (Freelancer.com) · RemoteGrowth Marketing Executive (AI Products)Autonomous Inc · Hồ Chí MinhMobile/ Web Marketing Growth8–15 trCÔNG TY CỔ PHẦN CÔNG NGHỆ VÀ GIẢI PHÁP NMB · Hà NộiKeyword-Driven SEO & Management for Online BUsiness GrowthKhách đăng dự án (Freelancer.com) · RemoteSnapchat Spotlight Growth CampaignKhách đăng dự án (Freelancer.com) · RemoteGiám đốc tăng trưởng & Marketing (REMOTE)40–60 trCông Ty TNHH Viora Dental System · Đà Nẵng
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