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Danh sách việc làm

Trưởng nhóm/Giám sátBrand Marketing

Brand Lead Awg 2026

Lưu tin

Chia sẻ

Công Ty TNHH Phúc Giang

Thỏa thuận

Hồ Chí Minh·Full-time·đăng 5 ngày trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

Kinh nghiệm

Từ •• năm

Kỹ năng chính

•• · •• · ••

Quyền lợi nổi bật

•• · •• · ••

Đăng nhập để xem Tóm tắt nhanh

Yêu cầu ứng viên

• Minimum 3 years of experience in Branding/Marketing, preferably in Electronics, Audio industry
• Experience in developing and executing GTM strategies for new product launches.
• Experience collaborating with R&D/engineering teams is a plus.
• Experience in marketing budget management and monitoring.
• Brand strategy and product thinking mindset.
• Knowledge of Digital Marketing and performance analysis.
• LĨNH VỰC
• Bán lẻ/Bán sỉ
• NGÔN NGỮ TRÌNH BÀY HỒ SƠ
• Bất kỳ
• 3
• QUỐC TỊCH
• Không hiển thị
• Xem thêm
• Strong understanding of Integrated Marketing Communications (IMC).
• Marketing Strategy, Integrated Marketing Communication, Digital Marketing Performance, Branding, Branding Marketing
• CẤP BẬC: Nhân viên
• NGÀNH NGHỀ: Tiếp Thị, Quảng Cáo/Truyền Thông > Quản Lý Thương Hiệu

Mô tả công việc

• Position Objectives:
• Responsible for developing and executing brand activities for Alpha Works (Audio category) under the direction of the Marketing Manager, ensuring product and marketing initiatives are consistently implemented from development stage to commercialization:
• Consistent execution of brand positioning and messaging
• Product development aligned with strategy and market demand
• Effective Go-To-Market implementation
• Contribution to sales growth and brand performance
• Report directly to: Marketing Manager
• Brand Strategy & Product Alignment
• Develop and execute short- to mid-term brand plans under the direction of the Marketing Manager.
• Propose brand positioning and product positioning for each product line-up
• Work closely with R&D and engineering teams during product development to ensure:
• Product concepts align with brand strategy
• Clear and communicable USPs
• Messaging reflects true product value
• Develop Product Story, Key Messages, and Communication Framework for each product.
• Monitor market trends, competitors, and consumer insights to recommend improvements.
• Go-To-Market (GTM) & Product Launch
• Develop New Product Introduction (NPI) launch plans.
• Define target audience, channel mix, key messages, and rollout timeline.
• Align sell-in and sell-out plans with the Sales team.
• Develop and execute IMC campaign
• Coordinate with in-house teams (Media Production, Digital, Trade Marketing, Sales) during execution.
• Ensure brand consistency
• Marketing Execution:
• Coordinate offline brand activities and events (brand activation, customer conferences, exhibitions, product experiences...).
• Develop and execute annual/quarterly promotion plans aligned with product strategy and sales targets.
• Propose, monitor, and optimize marketing budgets within approved plans.
• Coordinate production and deployment of POSM, display, and BTL materials for product launches and campaigns.
• Digital Marketing Performance Management:
• Coordinate with Media, Digital, and Content teams to ensure marketing execution aligns with brand direction.
• Monitor and support optimization of marketing platforms (Facebook, Google, Website, CRM...).
• Track campaign performance, consolidate data, and recommend budget optimization.
• Research market trends and competitor intelligence.

Quyền lợi

• Holiday bonuses (including Tet, Mid-Autumn Festival, birthdays, etc.) + 13th month salary, year-end bonus
• Salary review once a year.
• Thưởng
• Nghỉ phép có lương
• Thu nhập: Thương lượng
• Allowance after 3 years of employment.
• Insurance coverage after signing a formal contract.
• Chăm sóc sức khoẻ
• Leave and holiday entitlements in accordance with current regulations.
• Annual health check-ups.
• Xem thêm
• Company Trip, Christmas Party, New Year's Party, etc.
• 50% discount on product purchases upon becoming a permanent employee.
• Company trip: once a year.

Địa điểm & thời gian làm việc

• 31/08/2026
• Sarica Aparment, D9 Street - Sala, An Khanh Ward, HCMC

Hạn nộp hồ sơ

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30/09/2026 — còn 23 ngày

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