Brand Marketing Manager

Hồ Chí Minh·Full-time·đăng 14 ngày trước

Mô tả công việc

Mô tả công việc JOB OVERVIEW The Brand Manager is responsible for developing, managing, and driving the company’s overall marketing strategy, with a primary focus on two key areas: Brand Marketing and E-commerce. This role demands exceptional leadership skills, strategic thinking, and deep market expertise to drive revenue growth, enhance brand recognition, and improve customer experience across digital platforms. KEY RESPONSIBILITIES 1. Brand Marketing Strategy: • Develop and execute yearly LMP (Local Master Plan) strategy to strengthen brand awareness and value in the market but align with Central’ s marketing launch plan. • Position the brand in alignment with the Central’s vision and targeted customers. • Plan and execution management all Marketing 360 campaigns from online to offline activation, trade promotion, CRM… to reinforce brand identity, new product launch… • Analyze the effectiveness of brand campaigns and adjust strategies based on results, market data. • Work closely with other departments: Retail department for stores sale performance, Operation/ Supply Chain department for Product/ sampling forecast, ordering, stock management and Pricing, Finance department for marketing budget as well as all related departments from Central team (Brand, Marketing, Communication, Product, Social, Digital…) to ensure the alignment with overall business strategies in local market. 2. E-commerce Management: • Develop and implement strategies to drive business performance on e-commerce platforms (brand website, Shopee, Lazada, TTS, etc.) to maximize sales. • Monitor online sales performance, including product listings, promotions, digital, on-site activities and all the related cost (platform cost, marketing, AFF commission…) • Collaborate with the internal and external team to enhance the functionality and interface of the website and all e-commerce applications. • Ensure seamless integration between online platform to fulfillment partner for order process management. • Provide daily sale, weekly and monthly Ecom dashboard. 3. Business Development & Strategic Growth • Work closely with the General Manager to identify, evaluate, and drive business growth opportunities across existing and emerging channels. • Develop and execute commercial initiatives to accelerate revenue growth, increase market penetration, and enhance customer acquisition and retention. • Identify and evaluate new business opportunities, partnerships, distribution channels, and strategic collaborations to expand the brand presence in Vietnam. • Analyze market trends, consumer insights, competitor activities, and business performance to recommend growth strategies and new commercial initiatives. • Collaborate cross-functionally with Retail, E-commerce, Supply Chain, Finance, and Regional teams to ensure successful execution of business development initiatives and achievement of overall business objectives. 4. Team Leadership and Management: • Recruit, train, and manage the marketing team, including specialists in branding, content, digital marketing, and e-commerce. • Set performance goals (KPIs) for the team and track progress. • Foster a creative and innovative team culture to adapt to market trends. Yêu cầu ứng viên • Proven core marketing/e-commerce/ business development skills in retail/beauty, and knowledge of beauty cabins industry • Minimum 5 years in retail/beauty industry with at least 3 years in a management role • Working experience in a cross-cultural/international environment and omni-channel experience is highly preferred • Fluent in English and Vietnamese • Strong communication and presentation skills. Team player. Passionate about Beauty Quyền lợi được hưởng BENEFITS • Salary: based on experience & performance • Benefits under Vietnam labor law (Social insurance) • Working in a dynamic and professional environment • Year-end bonus (based on the Company's results) • Annual salary increase • Product allowances, parking allowance • Personal limitation transportation allowance (Grab)