Brand Partnership Manager (CPG) - GBS

Giới thiệu công ty

Yêu cầu ứng viên

• Minimum 5 years of relevant experience in Sales, Media, or Digital Marketing, with direct client-facing responsibilities.
• Experience supporting or coordinating discussions with senior stakeholders
• Strong understanding of digital media platforms, advertising products, and performance measurement metrics.
• Proven ability to collaborate effectively with and influence cross-functional stakeholders to drive business outcomes.
• Bachelor’s degree in Marketing, Advertising, Business, Technology, Media, or a related field.
• High proficiency in both written and spoken English, with the ability to engage directly with multinational clients and regional partners.
• Demonstrated commercial acumen with a track record of building, managing, and growing client relationships through strong communication and presentation skills.
• Experience working with CPG brands or managing multi-brand portfolios within complex organizations.
• Proven experience using data analysis and market insights to shape strategic recommendations and drive measurable outcomes.
• Strong understanding of industry trends, consumer behavior, and emerging advertising innovations.

Mô tả công việc

• The Global Business Solutions (GBS) team drives sustainable revenue growth and strategic partnership development for TikTok For Business. As a Client Lead, you will act as a trusted advisor to enterprise clients, shaping long-term commercial strategy and unlocking full-funnel growth.
• Client Partnership Management
• Own and grow a portfolio of strategic CPG accounts, acting as the primary business partner for day-to-day and mid-to-senior stakeholder engagement.
• Build strong working relationships with Brand Managers, Media Leads, and agency partners, while progressively influencing senior decision-makers.
• Translate client brand and commercial objectives into structured full-funnel activation plans aligned with industry strategy.
• Drive Joint Business Planning (JBP) at account level, ensuring clear quarterly priorities, investment commitments, and measurable growth levers.
• Partner closely with cross-functional teams (Client Solutions, Marketing Science, Product, Creator, Measurement, Ops, etc.) to deliver integrated solutions with operational excellence.
• Ensure high standards of campaign execution, asset readiness, and performance tracking, with proactive issue resolution.
• Provide structured account updates, risks, and opportunity assessments to the Industry Lead.
• Revenue Growth & Account Expansion
• Deliver against quarterly and annual revenue targets across Branding, Performance, and Commerce solutions within assigned CPG accounts.
• Identify incremental growth opportunities across brands, categories, and budget pools (brand vs trade vs performance).
• Drive adoption of strategic growth levers including branding, performance, TTS, etc.
• Develop insight-led proposals leveraging internal data, category intelligence, and competitive benchmarks.
• Improve share of wallet by strengthening positioning of TikTok as a strategic brand-building and performance-driven platform.
• Maintain disciplined pipeline management and forecast accuracy.

Quyền lợi

• Every challenge is an opportunity to learn and innovate as one team.
• Inspiring creativity is at the core of TikTok's mission.
• Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible.
• Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
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• We strive to do great things with great people.
• We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company.
• We're resilient and embrace challenges as they come.
• By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.
• When we create and grow together, the possibilities are limitless. Join us.
• Diversity & Inclusion
• TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.
• Our platform connects people from across the globe and so does our workplace.
• At TikTok, our mission is to inspire creativity and bring joy.
• We are passionate about this and hope you are too.
• To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

Địa điểm & thời gian làm việc

• Ho Chi Minh City
• Regular
• Job Code
• A228187