Tin tuyển dụng Consumer Acquisition & Growth Lead (Friso brand) tại FrieslandCampina Vietnam được JobShip tổng hợp từ VietnamWorks. Xem thêm 84 việc làm Growth Marketing trong 8.020+ việc làm marketing đang mở trên JobShip — cập nhật liên tục, lọc theo lương, cấp bậc & địa điểm bằng thanh tìm kiếm thông minh.

Danh sách việc làm

Trưởng nhóm/Giám sátGrowth

Consumer Acquisition & Growth Lead (Friso brand)

Lưu tin

Chia sẻ

FrieslandCampina Vietnam

Thỏa thuận

Hồ Chí Minh·Full-time·đăng 8 ngày trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

Kinh nghiệm

Từ •• năm

Kỹ năng chính

•• · •• · ••

Quyền lợi nổi bật

•• · •• · ••

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Yêu cầu ứng viên

• 10+ years of experience in Brand Marketing, Growth Marketing, Commercial Marketing, Category
• Drive the end-to-end consumer journey, ensuring seamless experiences from awareness through interest, purchase and advocacy.
• Experience leading acquisition, CRM, loyalty or consumer lifecycle programs.
• Experience within Infant Nutrition, Healthcare Nutrition or FMCG preferred.
• Develop and lead the acquisition and loyalty strategy across all relevant consumer and customer touchpoints.
• Identify and unlock growth opportunities through consumer insights, data analytics, channel development and portfolio initiatives.
• Develop a 3-year consumer acquisition and penetration growth strategy aligned with Friso's business ambitions.
• Lead annual planning, demand forecasting, business reviews and performance management processes.
• Leverage consumer data and digital analytics to inform decision making.
• Strong commercial acumen with exposure to business planning, forecasting and investment management.
• Demonstrated ability to lead cross-functional teams and influence senior stakeholders.
• Build organizational capability in consumer acquisition and growth marketing.
• Leadership & Stakeholder Management:
• Coach and develop team members to build future marketing and commercial leadership capability.
• Critical competencies: Strategic thinking, commercial acumen, growth mindset, consumer-centric innovation, data-driven decision making, stakeholder influence, and people leadership.

Mô tả công việc

• Key objectives
• Own Friso's annual new user acquisition targets and associated business outcomes, including penetration, trial, conversion, retention and revenue contribution.
• Lead cross-functional teams to deliver commercial objectives and maximize ROI on acquisition investments.
• Job Responsibilities
• channels and market dynamics.
• Translate business objectives into annual acquisition, conversion, retention and loyalty plans.
• Recommend investment priorities and resource allocation to maximize commercial returns.
• Partner with CCD and Sales teams to drive recruitment and conversion across priority channels.
• Evaluate investment efficiency and ensure acquisition programs deliver measurable ROI.
• Monitor business performance and recommend interventions to close performance gaps.
• Consumer Insights & Analytics
• Track acquisition funnel metrics and identify opportunities to improve conversion and retention.

Quyền lợi

• Establish clear KPIs and scorecards to measure acquisition effectiveness and business impact.
• Own acquisition-related business KPIs and actively contribute to overall category growth objectives.
• Lead multifunctional project teams across Marketing, CCD, Finance, Supply Chain, Medical and E- commerce.
• Identify the most attractive growth opportunities through analysis of consumers, competitors,
• Lead business case development for key acquisition initiatives and growth opportunities.
• Develop segmentation strategies to drive acquisition efficiency and improve lifetime value.
• Build learning agendas and continuously optimize acquisition performance through testing and measurement.
• Influence senior stakeholders and align teams around growth priorities.
• Development or Business Development.
• Proven track record delivering market share, penetration and revenue growth.

Hạn nộp hồ sơ

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06/09/2026 — còn 23 ngày

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