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Tin tuyển dụng CRM Specialist tại Công ty TNHH Thương Mại NCA (VN) được JobShip tổng hợp từ TopCV. Xem thêm 48 việc làm CRM & Lifecycle / Email trong 7.320+ việc làm marketing đang mở trên JobShip — cập nhật liên tục, lọc theo lương, cấp bậc & địa điểm bằng thanh tìm kiếm thông minh.

Nhân viênCRM

CRM Specialist

Công ty TNHH Thương Mại NCA (VN)
Công ty TNHH Thương Mại NCA (VN)
Thỏa thuận

Hồ Chí MinhFull-timeđăng 2 ngày trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

Yêu cầu ứng viên

  • 3–5 years of hands-on experience in CRM, lifecycle marketing, loyalty, retention or marketing automation.
  • EXPERIENCE AND QUALIFICATIONS
  • Proven experience building campaigns, segments and automated customer journeys.
  • Experience with CRM or marketing automation platforms.
  • Strong analytical capability and confidence working with customer and campaign data.
  • Advanced Excel or Google Sheets capability.
  • Bachelor’s degree in Marketing, Business, E-commerce, Data Analytics, Communications or a related field.
  • Required
  • Professional fluency in Vietnamese and English.
  • Strong project management, execution discipline and attention to detail.
  • Experience in premium retail, jewellery, fashion, beauty, lifestyle or e-commerce.
  • Experience connecting CRM across physical stores and digital channels.
  • Experience with Power BI, Tableau, Looker Studio or similar tools.
  • Experience within an international or multi-brand environment.
  • Familiarity with platforms such as Salesforce Marketing Cloud, Microsoft Dynamics, HubSpot, Klaviyo, Braze, Insider or MoEngage.
  • Knowledge of Zalo, SMS and Vietnamese customer engagement channels.
  • Hands-on and technically confident
  • Build and execute campaigns within approved plans
  • Recommend customer segments, lifecycle journeys and campaign improvements
  • Request necessary data and reporting support
  • Escalate material data, compliance, consent or execution risks
  • Major technology investments, annual budgets, material offers and brand-policy changes require management approval.
  • The successful candidate is:
  • Commercially minded and accountable for outcomes
  • Highly analytical but action-oriented
  • Structured, detail-focused and disciplined
  • Customer-centric and brand-sensitive
  • Comfortable working across functions without relying on formal authority
  • Curious, improvement-focused and motivated by measurable progress
  • The CRM Specialist may:
  • Coordinate CRM execution across departments
  • Work directly with approved vendors and technology partners
  • Recommend system and process improvements
  • Pause CRM activity where customer, brand or compliance risk is identified
  • Proactive in identifying problems and driving them to resolution

Mô tả công việc

  • The CRM Specialist is responsible for turning customer data into measurable commercial growth across Pandora Vietnam and August Berg.
  • The role will execute and optimise customer lifecycle programmes across acquisition, onboarding, conversion, retention, repeat purchase and reactivation. It will connect customer insights with timely, relevant and personalised communication across retail and digital channels.
  • This is a hands-on commercial role. Success will be measured by CRM-attributed revenue, customer lifetime value, repeat purchase, membership activation, data quality and execution excellence.
  • The role builds on the original commercial CRM mandate while incorporating the stronger technical, analytical and automation requirements from the revised draft.
  • Customer Lifecycle Management
  • Design and execute customer journeys across acquisition, onboarding, first-to-second purchase, engagement, retention and win-back.
  • Build programmes for birthday, gifting, product launches, abandoned cart, post-purchase follow-up, VIP engagement and lapsed-customer reactivation.
  • Adapt lifecycle strategies to the different customer behaviours and purchase cycles of Pandora and August Berg.
  • Ensure every journey has a clear commercial objective, customer segment and success measure.
  • CRM Campaign Execution
  • Plan, build, test and deploy campaigns across email, SMS, Zalo, push notifications, e-commerce and retail triggers.
  • Maintain an integrated CRM calendar aligned with brand campaigns, product launches, retail priorities and gifting occasions.
  • Execute campaigns accurately, on time and in line with brand and data-protection requirements.
  • Apply structured testing across content, timing, audience, offer and creative execution.
  • Segmentation and Personalisation
  • Build actionable segments based on recency, frequency, value, category preference, channel behaviour, location, membership status and lifecycle stage.
  • Progress CRM from broad campaign distribution toward behavioural triggers, automation and meaningful personalisation.
  • Identify opportunities to improve repeat purchase, purchase frequency, ATV, UPT and customer lifetime value.
  • Loyalty and Membership
  • Support growth and activation of Pandora Club and other approved loyalty or membership programmes.
  • Work with Retail Operations to improve customer capture, consent, data completeness and frontline adoption.
  • Activate new, inactive, high-value and lapsed customer segments through targeted journeys.
  • Ensure membership recruitment translates into engagement, repeat purchase and commercial value.
  • Customer Data and Analytics
  • Monitor and report on CRM-attributed revenue, identifiable customer sales, active members, repeat purchase, retention, reactivation, lifetime value and campaign performance.
  • Translate data into clear recommendations for Marketing, Retail, E-commerce and Management.
  • Maintain concise weekly and monthly dashboards focused on performance, commercial impact, actions, owners and deadlines.
  • Improve customer data quality, profile completeness, deduplication and measurement reliability.
  • Marketing Automation and Systems
  • Build and maintain automated lifecycle journeys within approved CRM and marketing automation platforms.
  • Work with IT and external partners to improve integrations across POS, e-commerce, customer service and CRM systems.
  • Support development of a reliable single customer view across online and offline touchpoints.
  • Document campaign logic, audience rules, triggers, exclusions and measurement methodology.
  • Omnichannel Customer Experience
  • Ensure CRM campaigns are operationally executable across stores, e-commerce and customer service.
  • Align customer communication with inventory availability, product launches, promotions and retail execution.
  • Work with Retail and E-commerce to demonstrate how CRM contributes to traffic, conversion, ATV, UPT and repeat purchase.
  • Protect customer trust, brand experience and responsible data use at all times.

Quyền lợi

  • 13th-month salary and attractive performance bonuses.
  • 100% official salary during the probation period.
  • Full-paid compulsory insurance according to the Vietnamese Labor Law.
  • Premium Healthcare insurance (support for spouse and children).
  • 15 days annual leave & Birthday Leave: NCA encourages employees to take time off and spend IT with their loved ones on their birthdays with 1 day of paid leave.
  • Annual health check package.
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