Experienced Meta Media Buyer for Fashion Ecommerce

Remote·Freelance·đăng 6 ngày trước

Mô tả công việc

Project Overview: We are looking for a talented, data-driven Meta (Facebook & Instagram) Media Buyer to take over the setup, management, and continuous optimization of our paid social campaigns. We operate in the ecommerce fashion niche, which means creative rotation, visual storytelling, and trend-responsive testing are critical to our success. This is not just a "set it and forget it" technical setup. We need a holistic growth partner who understands how creative strategy, media buying, and data attribution intersect to drive profitable ROAS. Note: We are only considering applicants who can provide concrete proof of work. You must submit case studies of your past campaigns to be considered. Key Responsibilities: Campaign Architecture: Build, structure, and organize Meta ad accounts for scale (testing pipelines, scaling setups, dynamic product ads, and catalog management). Creative Strategy & Guidance: Work with us to brief, iterate, and optimize ad creatives (UGC hooks, styling videos, carousels, and high-aesthetic fashion imagery). You don't need to shoot the content, but you must know what angles, hooks, and formats convert for fashion. Daily Optimization: Manage bidding, budget allocation (CBO/ABO), audience testing (Advantage+ vs. broad/lookalikes), and creative fatigue management. Attribution & Tracking: Ensure clean data tracking (Meta Pixel, Conversions API) and navigate attribution using third-party tools or advanced reporting to track true blended ROAS and MER (Marketing Efficiency Ratio). Reporting: Provide clear weekly/bi-weekly updates on performance, insights, and actionable next steps. What We Are Looking For: Proven Ecommerce Fashion Experience: You understand the unique metrics of fashion retail—AOVs, hook rates, hold rates, and high-frequency creative refresh cycles. Creative-First Mindset: You understand that creative is targeting. Deep Understanding of Data: You know how to read beyond the Meta dashboard to understand true business impact and bottom-line profitability. Reliable Communication: Proactive, organized, and sharp with deadlines. How to Apply: In your application, please include: Your Case Studies: Attach or link to at least one case study detailing a fashion or apparel campaign you personally managed and scaled (include budget size, creative strategy, and results/ROAS). Applications without case studies or proof of results will be automatically declined. What is your typical creative testing framework for a fashion brand? How do you handle Meta's reporting discrepancies and attribution challenges? Looking forward to working together! Hình thức: Làm việc từ xa (remote).