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Growth Executive (New Market Expansion) - Marketing, Shopee
Thành phố Hồ Chí MinhFull-timeđăng 395 ngày trước
Giới thiệu công ty
Department Marketing
LevelExperienced (Individual Contributor)
LocationHo Chi Minh City
Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility.
The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement.
The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users.
Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market.
Browse our Marketing team openings to see how you can make an impact with us.
Yêu cầu ứng viên
- 1–3 years of experience in project management, PMO, or consultancy
- Prior experience in ecommerce is a strong plus
- Analytical thinking and a data-driven mindset to assess feature impact and performance.
- Bachelor's degree in Business, Operations, or a related field.
- Strong project coordination and stakeholder management skills.
- Excellent communication skills in English
- High adaptability and problem-solving capabilities in a fast-paced, ambiguous environment.
Mô tả công việc
- Performance Management & Reporting
- Track and analyze new market’s performance
- Generate weekly/monthly reports and insights for senior management decision-making.
- Monitor campaign ROI, CAC (customer acquisition cost), and budget effectiveness to ensure alignment with business targets
- Budget & Spend Management
- Manage campaign budgets for new market/ business line
- Forecast and control marketing spend across campaigns and buyer initiatives, ensuring efficient allocation and utilization.
- Campaign and Buyer Growth
- Develop new user acquisition strategies tailored to the new market.
- Localize campaigns and buyer programs, creative assets, and messaging to fit buyer behavior and cultural context.
- Collaborate with marketing, product, and operations teams to roll out acquisition initiatives across paid, organic, and partnership channels.
- Performance Optimization
- Monitor key campaign metrics (e.g. CVR, CTR, retention, cost per acquisition).
- Run A/B tests and post-campaign analyses to identify winning strategies and areas for improvement.
- Propose data-driven enhancements to improve buyer onboarding, activation, and retention