Growth Marketing Manager (CRM & Loyalty)

Mô tả công việc

• This position will be responsible for developing interactive activities on the Green SM application, with the goal of enhancing customer experience and increasing user engagement with the platform.
• This role focuses on building gamification mechanisms, optimizing CRM systems, and developing user interaction scenarios on the app.
• By analyzing behavioral data and collaborating with Product, Technology, and Marketing teams, the position aims to improve customer retention and service usage frequency.
• Gamification Development
• Define direction and roadmap for gamification activities to boost user engagement
• Collaborate with Product and Technology teams to implement features such as point systems, trip challenges, leaderboards, and other interactive activities
• Monitor user behavior during gamification programs and propose improvements to ensure accessibility and attractiveness
• CRM Management & Optimization
• Plan and execute CRM campaigns via Push Notifications, In-app Messages, Email, and SMS
• Analyze campaign effectiveness based on user behavior data to optimize content, timing, and channels
• Design automated interaction scenarios tailored to customer segments and lifecycle stages
• Data Analysis & Customer Retention
• Track key metrics including Retention Rate, Churn Rate, ARPU, and Lifetime Value
• Analyze user behavior data to identify opportunities for improving experience and engagement
• Propose initiatives to enhance interaction activities and customer retention
• Project Coordination & Team Management
• Work closely with Product, Technology, Marketing, and Business teams during project execution
• Coordinate progress across stakeholders to ensure timely delivery
• Bachelor's degree or higher
• Strong background in CRM, gamification, and customer engagement strategies
• Experience in data-driven marketing and analyzing behavioral metric
• Proven ability to lead cross-functional projects and manage small team
• Creative mindset with a focus on customer retention and loyalty program