Tin tuyển dụng Senior Officer, Brand MKT tại British University Vietnam (Buv) được JobShip tổng hợp từ VietnamWorks. Xem thêm 80 việc làm Growth Marketing trong 7.680+ việc làm marketing đang mở trên JobShip — cập nhật liên tục, lọc theo lương, cấp bậc & địa điểm bằng thanh tìm kiếm thông minh.

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Nhân viênGrowth

Senior Officer, Brand MKT

Lưu tin

Chia sẻ

British University Vietnam (Buv)Đại học

www.buv.edu.vn

Từ 25tr ₫/tháng

Trung vị •• triệu

••••

Phổ biến •• – •• triệu

So với •• tin có công bố lương cùng nhóm, đăng trong 90 ngày qua.

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Hà Nội·Full-time·đăng 73 ngày trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

Kinh nghiệm

Từ •• năm

Kỹ năng chính

•• · •• · ••

Quyền lợi nổi bật

•• · •• · ••

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Yêu cầu ứng viên

• Minimum of 3 years in branding, PR and communications;
• Experience working in a flexible and changeable environment.
• Collaborates with cross-departments, line-managers, colleagues and students and other relevant stakeholders in the planning, production, and execution of branding campaigns as well as supporting other marketing efforts to deliver business objectives.
• Brand research & report
• Conduct market research to understand audience needs and competitive offerings.
• Competitor monitoring, including tracking and analyzing top competitors’ marketing activities, pricing, promotional campaigns and digital presence.
• Market trend research to identify emerging trends, target audience preferences and market demands
• Data analysis & reporting
• Liaise with cross-departments, especially faculty, to develop programmes’ collaterals and other promotional content and materials.
• Develop plans and deploy branding campaigns:
• Support leader to develop and execute branding campaign, focusing on brand awareness and enrollment growth.
• Coordinate and oversee branding campaigns across all channels, tracking performance and reports.
• Manage agency relationships and oversee marketing asset production (photos, videos, content).
• Budget Management and Reporting
• Propose, manage, and monitor the Branding budget, ensuring optimal allocation and ROI tracking.
• Provide regular reporting on branding activities, campaign outcomes, and performance metrics to key stakeholders.
• COMPETENCIES (knowledge, skills, and abilities)
• Bachelor’s degree in Marketing, Communication, or related fields;
• Experience in education is an asset;
• Exceptional Vietnamese writing skills and advanced English competencies with a strategic brand MKT mindset;
• Work closely with Digital, Social and PR Communication team to deploy campaigns to promote programmes and scholarship/bursary to acquire new leads.
• Work closely with internal teams (e.g., Digital, Social, Creative, Communications) to align campaign activities with the brand development calendar.
• Facilitate smooth collaboration between agencies and internal stakeholders to ensure cohesive brand communication and messaging.
• Effective communication: To actively listen and strengthen the quality of interpersonal communication in various settings;
• Teamwork & Collaboration: To work effectively with others to accomplish team goals and objectives;
• Planning & Organising: To effectively plan, organise, prioritise, and manage time, budget & resources and day-to-day demands with attention to details and outcomes with minimal supervision;
• Can-do attitude, proactive and solution-oriented at all times;
• Attitude – Detail-oriented, attentive
• Attitude – Can-do attitude, proactive
• Skill – Effective communication skills

Mô tả công việc

• POSITION PURPOSE
• In this role, you will be responsible for brand growth by leading brand development initiatives, overseeing and building a consistent brand image & messaging across channels.
• AREAS OF RESPONSIBILITY
• Brand perception tracking across various channels
• Create compelling messaging to promote programmes, tailored to target audiences.
• Identify and leverage effective marketing channels to reach target audiences.
• Plan and execute market penetration strategies for new markets (domestic & international), co-branding, sponsorship, and partnership opportunities to acquire public interests.
• Execute other duties and responsibilities as assigned.
• Ensure all marketing materials adhere to BUV’s brand guidelines.
• Agency Management and Collaboration
• Serve as the primary point of contact for marketing agencies, ensuring timely delivery and execution of branding initiatives in line with brand objectives.
• Additional Responsibilities
• Support other Brand MKT and programme MKT efforts.
• POSITION SPECIFICATIONS
• Essential
• Key skills:
• Problem Solving & Decision Making: To analyse situations and evaluate alternative solutions;
• Creative Thinking & Innovation: To look beyond current practices and think outside of the box to initiate new and better ways of doing things;
• Desirable
• COMPETENCIES (behavioural)
• Skill – Work organising and time management skills
• Skill – Creative thinking & innovation
• Skill – Good at working in a team and independently
• Skill – Explanatory presenting skills
• Attitude – Perseverant
• Attitude – Integrity

Quyền lợi

• Programmes promotion:
• Develop and execute comprehensive marketing plans for academic programmes, focusing on driving student enrollments.
• Plan and coordinate marketing events, including programme promotions, brand-building events, and sponsorship activities.
• Execute other duties and responsibilities as assigned to support overall brand development and business objectives.
• Readiness towards learning, honesty, attentivity, and sensitivity towards marketing trends;
• Attentivity, patience, perseverance, readiness toward learning, and a sense of responsibility.
• Skill – Flexibility and versatility

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