Skilled Meta Media Specialist for DTC Brand

Giới thiệu công ty

Mô tả công việc

• Own day-to-day management of our Meta ad account: campaign structure, budgets, bidding, audiences, scaling and cutting.
• Take over a working account with existing winners and history. Your first job is to protect what's performing while building a testing engine on top of it, not to rebuild from scratch.
• Plan and execute our expansion into European markets (initially English-language, with localised pages and creative supplied by us as we roll out further countries).
• Run a structured, ongoing creative testing process for new designs and SKUs entering the catalogue — often several per week — and graduate winners into scaling campaigns without destabilising what's already working.
• Test and compare landing page formats — product detail pages vs. listicles vs. advertorials — and tell us which formats win for which product groups.
• Test new creative formats (statics, UGC-style video, carousels, catalog/DPA, etc.) and feed back clear direction on what Meta is rewarding right now.
• Monitor competitors and adjacent niches for creative angles, offers and formats, and translate that into briefs for our team.
• Walk us through your strategy and results on a regular call and in a short written update. We want to understand your thinking, not just see the numbers.
• Optional: produce static image creatives yourself. We can cover both statics and video in-house, so this is a plus, not a requirement.
• How we work together
• We supply the pages, creatives and copy. You plug in and run the media buying.
• Our copywriting and listicle content lives in Airtable. You can connect to it directly (we're happy for you to use Claude Code, Codex or similar) and use the copy as-is or adapt your own variations for ads.
• We'll give you access to the ad account, pixel/dataset and creative library.
• Exact cadence, reporting format and scope are flexible and we'll agree them on a call. Ideal minimal-touchpoint setup: we hand over assets, you log in and manage, and we meet weekly for strategy.
• Who we're looking for
• Currently managing multiple Meta ad accounts (please state how many and at what spend levels).
• Direct experience with high-volume, multi-SKU catalogue brands — fashion, apparel, leather goods, jewellery, home decor, print-on-demand or similar — where you've had to structure testing and scaling across many products rather than one offer. Single hero-product experience alone is not a fit.
• A clear, repeatable creative-testing methodology and a track record of scaling ecommerce accounts from ~$35k/month to $150k+/month while holding efficiency.
• Comfortable with landing page split testing and reading the funnel beyond the ad (CTR → CVR → AOV → ROAS).
• Good understanding of current Meta best practices: Advantage+ shopping/sales campaigns, dynamic creative, catalogue ads, attribution and CAPI/pixel hygiene.
• Strong communicator in English who can explain strategy plainly.
• Open to individual freelancers and Meta-specialised agencies. Agencies: tell us who would actually be in the account day to day.
• Engagement and budget
• Current monthly ad spend: ~$35k USD (last 30 days), targeting roughly 2x month-on-month growth through December 2026.
• Engagement: monthly retainer plus a performance bonus tied to hitting a 3x blended ROAS target while scaling. Please quote your retainer and the bonus structure you'd propose.
• Start: as soon as possible. Initial 3-month trial period with a view to a long-term relationship as spend grows.
• Time zone: we're based in Dubai (GMT+4); a few hours of overlap for calls is needed.

Địa điểm & thời gian làm việc

• Hình thức: Làm việc từ xa (remote)

Ứng tuyển

• Please include:
• 2–3 multi-SKU ecommerce accounts you've managed (niche, spend level, results, your role). Anonymised is fine.
• A short description of your creative testing framework — how you test a new SKU and decide when to scale or kill it.
• One example of a landing page or creative format test you ran and what you learned.
• Your pricing structure and availability.
• Whether you offer static creative production.
• One thing to be upfront about: the 3x ROAS target applies while doubling spend, so we're looking for someone who has scaled aggressively before and can speak to how they maintain efficiency through it.
• Applications that only paste a generic portfolio will not be considered.
• Start your proposal with the word "catalogue" so we know you've read this.