Specialist - Crop Marketing, Agricultural Solutions

Yêu cầu ứng viên

• Minimum 5 years of experience in agricultural marketing, product management, or business development
• Experience in marketing planning, campaign execution, and product lifecycle management
• Experience in fruit crops and/or crop protection industry is highly preferred
• Collaborate cross-functionally (Sales, Technical, Supply Chain, R&D, Regulatory, and Regional Marketing) to ensure effective campaign execution in alignment with country and regional business objectives.
• Crop Strategy & Marketing Planning:
• Develop and execute integrated crop marketing strategies, including new product launches, to achieve annual sales, market share, and profitability targets in the fruit crops segment.
• Translate regional strategy into Vietnam-specific crop plans, reflecting local grower needs and market dynamics.
• Market Insight & Strategic Planning:
• Provide market insights to regional crop teams and contribute to regional strategy development.
• End-to-End Campaign Execution
• Plan, execute, and optimize integrated marketing campaigns to drive product adoption and demand generation.
• Define and track KPIs to measure campaign effectiveness and ROI.
• Monitor campaign performance and implement continuous improvement actions based on insights.
• Prepare regular performance reports and recommendations for management review.
• Align campaign plans with sales priorities and support field teams with tools, training, and insights.
• Portfolio & Profitability Management
• Support budgeting and financial planning for the fruit crops segment.
• Contribute to pricing strategy and portfolio optimization to maximize gross margin.
• Strong understanding of agricultural market dynamics and farmer behavior in Vietnam
• Analytical thinking with ability to translate data into actionable insights
• Bachelor’s degree in Agriculture, Agronomy, Crop Science, or Business/Marketing
• OBJECTIVES OF THE POSITION
• Drive the execution of strategic marketing initiatives to deliver sustainable growth, market share expansion, and product adoption in Vietnam for Fruit crops.
• MAIN AREAS OF RESPONSIBILITIES AND KEY ACTIVITIES
• Generate actionable insights from market trends, customer behavior, and competitor activities.
• Develop differentiated value propositions and positioning for BASF solutions tailored to key Fruit crops.
• Identify growth opportunities and support portfolio/lifecycle decisions.
• Cross-Functional Collaboration for Commercial Success:
• Partner with Sales, Technical Services, Trade Marketing, Supply Chain, and Regulatory teams to ensure effective implementation of crop strategies.
• Share best practices and drive consistent execution across regions.
• Monitor product performance and support lifecycle management.
• Exposure to field sales or technical roles is an advantage
• Strong stakeholder management and cross-functional collaboration skills
• Good communication skills in both Vietnamese and English.