Facebook & Instagram Traffic Campaign

Remote·Freelance·đăng 2 ngày trước

Mô tả công việc

For the next month I want our Facebook and Instagram presences working together as an always-on engine that pushes qualified visitors straight to our website. Every post, story, reel, ad, and comment should serve that single goal: measurable traffic growth. Here’s the picture. Both pages already exist and have a modest following, but content is sporadic and there is no paid strategy in place. I’ll supply brand guidelines, past creative, and a clear picture of our target persona; you translate that into a four-week calendar, implement it, and optimise on the fly. Deliverables • 4-week content plan with posting schedule • Creative assets prepared or briefed (static, video, story, carousel) • Setup and management of Facebook & Instagram ad campaigns aimed at click-throughs • Weekly performance reports highlighting traffic, CPC, CTR and next-step tweaks • End-of-month wrap-up with recommendations for scaling The platforms to manage are Facebook and Instagram only; Twitter is not in scope right now. My success metric is website traffic, so I’ll judge results primarily by Google Analytics UTM data and Meta Ads Manager reports. Everything kicks off as soon as we align on the calendar and must be fully wrapped within a month. Hình thức: Làm việc từ xa (remote).